Goals & Business Planning

My goal is to grow California Mortgage Girl through trusted Realtor partnerships, consistent education, and exceptional client care. My business plan focuses on meaningful weekly outreach, helpful content, and timely follow-up. I measure progress by relationships strengthened, families served, and sustainable growth while staying grounded in faith, integrity, and service.

LA Market Pulse: The latest September housing data.

Local Picture:

Mortgage Rates- Up: Rates have increased, buyers are watching the monthly payments.

Home Sales- Down: 4,157 LA County homes sold in September, 7.8% fewer than a year ago.

Price Drops: 18.1% of homes have had price drops- up 2.3 percentage points year over year.

Median time on market- 52 Days (September) Every neighborhood moves differently.

I'm seeing Notice of Default's rise. Short Sales aren't just an easy walk in the park! Have you trained on these market changes? Be the agent that has knoweledge. Don't be the agent that practices on your client.

Are you in contact with a lender? Are they showing you the benefits of what is happening in the mortgage world right now? This isn't your fathers mortgage world anymore. New products and down pyt assistance available.
Find a lender that will answer your calls, texts and emails. Yes, even on the weekends and in the evenings (don't abuse them though). And don't forget to refer that lender that works with you.

Thinking About Selling?

Start with these 4 questions:

1) What is your home worth today? Compare recent sales of similar homes nearby, not just an online estimate.
2) What would you take home? Account for your mortgage payoff, selling costs, and any preparation.
3) What comes next? Think about your next home, your timing and the cost of moving.
4) What should you do before listing? Focus on updates that help your home show well.

A Goal Without a System Is Just a Wish

"I want to close 20 deals this year" isn't a plan — it's a hope. The agents who actually hit their numbers reverse-engineer them: 20 deals means X conversations, means X calls a week, means a Monday morning that looks the same whether they feel like it or not.

Don't plan your year. Plan your Tuesday. The system is the goal — the number just tells you if it's working.

Get yourself out there. Give your business card to everyone you have a good connection with and get their information, so you can follow up with them.

Activity breeds results!

After 23 years in real estate, I’ve learned that your greatest legacy isn’t your sales volume—it’s how people feel after crossing your path. Share your knowledge, celebrate others’ successes, give your time freely, work hard without losing your humanity, and bring kindness, loyalty and respect into every room. Deals close. Markets change. Character lasts.

Real Estate agent consistency comes from having a simple daily system and sticking to it. here is a good starting point
1 Set daily goals
2.build daily schedule,
3. track your work,
4 Follow up again and again
5 Stay in touch with your sphere
6 Learn every day
7 Have a weekly review
8. Protect your mindset