Is Your Home Priced to Sell?
Price Reductions are happening: About 17% of active LA listings had price cuts in September creating more opportunities for today's buyers.
Buyers have more options: Active listing increased 4.2% compared to last year, giving buyers more choices.
Pricing and Presentation Matter: With more inventory on the market, strategic pricing, great presentation and effective marketing can help your home stand out.
Price Reductions are happening: About 17% of active LA listings had price cuts in September creating more opportunities for today's buyers.
Buyers have more options: Active listing increased 4.2% compared to last year, giving buyers more choices.
Pricing and Presentation Matter: With more inventory on the market, strategic pricing, great presentation and effective marketing can help your home stand out.
- Sonya Hamad
LA Market Pulse: The latest September housing data.
Local Picture:
Mortgage Rates- Up: Rates have increased, buyers are watching the monthly payments.
Home Sales- Down: 4,157 LA County homes sold in September, 7.8% fewer than a year ago.
Price Drops: 18.1% of homes have had price drops- up 2.3 percentage points year over year.
Median time on market- 52 Days (September) Every neighborhood moves differently.
Local Picture:
Mortgage Rates- Up: Rates have increased, buyers are watching the monthly payments.
Home Sales- Down: 4,157 LA County homes sold in September, 7.8% fewer than a year ago.
Price Drops: 18.1% of homes have had price drops- up 2.3 percentage points year over year.
Median time on market- 52 Days (September) Every neighborhood moves differently.
- Sonya Hamad
6 Things to Notice when you tour a home:
Layout & Flow: Picture a normal day, do the rooms work for the way you live?
Light & Noise: Notice daylight, street sounds, and activity nearby.
Storage & Parking: Check closets, laundry space, and parking.
Signs of wear: Spot stains, odors, or sticking doors. Ask what caused them.
Big Systems: Ask about the roof, heating, cooling, plumbing, and recent work.
Look Deeper: Review disclosures & inspections.
Layout & Flow: Picture a normal day, do the rooms work for the way you live?
Light & Noise: Notice daylight, street sounds, and activity nearby.
Storage & Parking: Check closets, laundry space, and parking.
Signs of wear: Spot stains, odors, or sticking doors. Ask what caused them.
Big Systems: Ask about the roof, heating, cooling, plumbing, and recent work.
Look Deeper: Review disclosures & inspections.
- Sonya Hamad
Thinking About Selling?
Start with these 4 questions:
1) What is your home worth today? Compare recent sales of similar homes nearby, not just an online estimate.
2) What would you take home? Account for your mortgage payoff, selling costs, and any preparation.
3) What comes next? Think about your next home, your timing and the cost of moving.
4) What should you do before listing? Focus on updates that help your home show well.
Start with these 4 questions:
1) What is your home worth today? Compare recent sales of similar homes nearby, not just an online estimate.
2) What would you take home? Account for your mortgage payoff, selling costs, and any preparation.
3) What comes next? Think about your next home, your timing and the cost of moving.
4) What should you do before listing? Focus on updates that help your home show well.
- Sonya Hamad
Buyer Opportunity in Today's Market:
- More Inventory: You have more homes to choose from, giving you time to find the right fit.
- More Negotiation Power: Sellers are more open to negotiation, including price adjustments, closing costs assistance & repairs.
- Price Reductions: A higher percentage of homes have had recent price drops, creating more opportunities for buyers.
- More Inventory: You have more homes to choose from, giving you time to find the right fit.
- More Negotiation Power: Sellers are more open to negotiation, including price adjustments, closing costs assistance & repairs.
- Price Reductions: A higher percentage of homes have had recent price drops, creating more opportunities for buyers.
- Sonya Hamad
Your real estate journey starts with mindset!
For buyers, it’s easy to focus on what a home doesn’t have instead of seeing its potential.
For sellers, it’s easy to get emotionally attached to a number instead of looking at what the market is telling you.
My role is to help my clients step back, look at the bigger picture, and make decisions based on their goals, not fear or pressure.
The right strategy starts with the right perspective. 🏡
For buyers, it’s easy to focus on what a home doesn’t have instead of seeing its potential.
For sellers, it’s easy to get emotionally attached to a number instead of looking at what the market is telling you.
My role is to help my clients step back, look at the bigger picture, and make decisions based on their goals, not fear or pressure.
The right strategy starts with the right perspective. 🏡
- Sonya Hamad
Sonya Hamad
Real Estate Agent
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Areas of Expertise:
- Mindset
- Goals & Business Planning
- Database & Relationship Management
- Lead Generation (Farming)
- Seller’s Presentation
Real estate is more than buying or selling a home, it’s about helping people find a place where they truly belong.
With an extensive background in relationship management, business development, and guiding clients through important life decisions, Sonya brings a personalized approach to every client experience. Before transitioning into real estate, she built a successful career in sales leadership and financial services, helping individuals and businesses navigate complex decisions with confidence and care.
As a Realtor® with Compass and the Kramer Cruz Group, Sonya is passionate about building genuine relationships and creating a seamless, stress-free experience for her clients. She believes that every real estate journey is unique and takes the time to truly understand her clients’ goals, needs, and vision for their future.
Known for her dedication, and strong attention to detail, Sonya is committed to providing exceptional service and being a trusted resource throughout every step of the process. Whether helping first-time buyers, those searching for their forever home, or clients preparing to sell, her focus is always on making the experience personal, meaningful, and rewarding.
Based in Los Angeles, Sonya loves sharing the unique communities, and neighborhoods that make Southern California such a special place to call home.
Real estate made personal. Building relationships first, closing deals second.
