Blayne Pacelli - Insight 62

Your Database Is Your Business
Most agents are sitting on a goldmine they never call. Your past clients, friends, and sphere are 10x more likely to refer you than a cold lead. Touch your database monthly — a text, a call, a market update. Segment it: hot, warm, cold. Set reminders. Show genuine interest in their lives, not just their timeline. Relationships close deals, not algorithms.