Blayne Pacelli - Insight 394
Nobody Remembers Generic
If your marketing could belong to any agent in the Valley, it's not branding — it's noise. The agents people refer aren't the ones with the most polished flyer. They're the ones with a point of view: a way of talking, a specialty, a story people can repeat.
Don't ask "does this look professional?" Ask "could a stranger tell this was uniquely me?"
If your marketing could belong to any agent in the Valley, it's not branding — it's noise. The agents people refer aren't the ones with the most polished flyer. They're the ones with a point of view: a way of talking, a specialty, a story people can repeat.
Don't ask "does this look professional?" Ask "could a stranger tell this was uniquely me?"
Category
Selected By:
Gene Bleecker
