Blayne Pacelli - Insight 393

Leads Aren't Found. They're Owed.

Most agents treat lead gen like a hunt — chasing the next cold list, the next ad. But your best leads already know you. They're past clients who never got a check-in call, referral partners you haven't texted in months, neighbors who don't know you sell real estate.

Before you spend a dollar on new leads, ask: who already trusts me that I haven't asked?