Blayne Pacelli - Insight 336
The single biggest lever in geographic farming: consistency beats cleverness. Pick a farm of 200–500 homes and touch every household monthly for at least 12–18 months before expecting real ROI — most agents quit around month 3–4, right before it starts working.
Beyond that, the tip that moves the needle most: lead with hyper-local market data instead of "just listed/just sold" postcards everyone ignores. A simple monthly "here's what happened in [neighborhood] this month" mailer — new listings, pending, sold prices, days on market — positions you as the local expert rather than another agent begging for business. Pair it with a matching digital touch (a short video or post covering the same data) so people see you in two places, not just their mailbox.
Beyond that, the tip that moves the needle most: lead with hyper-local market data instead of "just listed/just sold" postcards everyone ignores. A simple monthly "here's what happened in [neighborhood] this month" mailer — new listings, pending, sold prices, days on market — positions you as the local expert rather than another agent begging for business. Pair it with a matching digital touch (a short video or post covering the same data) so people see you in two places, not just their mailbox.
Category
Selected By:
Gene Bleecker
