Blayne Pacelli - Insight 310

Your brand is the story people tell about you when you're not in the room — so make it consistent everywhere: headshot, bio, listing photos, social tone. Pick a niche or area you're known for (Sherman Oaks luxury, first-time buyers, etc.) rather than trying to appeal to everyone. Show up consistently with real value — market insight, local color, client wins — not just "just listed" posts.